CHALLENGE

​

Ciaka Professional, being a young cosmetic brand, struggled to build trust and loyalty in a saturated market. Competing with large corporations with a limited budget to reach its target audience is crucial.

 

SOLUTION

​

Ciaka Professional focuses on making products that its customers desire, fostering a community around the brand by creating a platform for customers to connect with each other and share their experiences. Ciaka is transparent about ingredients, sourcing, and ethical practices. Sharing the brand's story and values authentically helped in creating is digital presence.